Most pet owners would agree that their furry friends are very much part of the family. So it’s natural to consider their needs when planning a trip away. Traditionally this would involve an extended stay at the kennels or the services of a local sitter. However, times are changing, and it’s becoming increasingly popular for your pets to come along with you.
According to the PDSA, 49% of UK adults own a pet and 38% of them feel guilty about leaving their four-legged friends behind. This has created a new market of potential customers that prioritise pet-friendly hotels when planning their stay.
Consumers are also aware that pet-friendly hotels are still a minority which means that hoteliers can charge higher than average prices for the flexibility of accommodating pets. The rarity of pet-friendly hotels also means that consumers are more likely to revisit your hotel in the future and recommend you to other pet owners.
Research shows that pet-friendly hotels are the first preference of the majority of pet owners while choosing a hotel. This means a significant potential for new customers.
Some research also shows that 75% of pet owners become loyal customers of pet-friendly hotels. Once you host a guest and their pet, it is highly likely that the customer will remember you and return in the future.
The demand for pet-friendly hotels is growing. So if you implement these tips, you have a good chance of attracting pet-friendly guests and turning them into repeat customers. Additionally, with the option of specialist pet services as a sideline, you could capitalise further still, and maybe even brand yourself as a pet spa!