How to be an events extraordinaire

It finally looks like the weather is (at least slightly) picking up and long summer days are no longer seeming such a distant dream. That means it’s time to start thinking about those summer shindigs, soirées and socials in the calendar at your hotel.

As hoteliers, you know that events can be an essential source of revenue, not to mention the power of the positive reviews left by the CEO of that leading corporate which hosted their AGM at your hotel last month or by happy couple who tied the knot there at Christmas.

The risk is viewing events and events management as additional services provided by your hotel, rather than being part of its core offering.

We understand that planning an anniversary celebration, an awards evening or a school reunion can be a stressful undertaking, but the rewards that can be reaped from putting on a successful, sophisticated and seamless event are countless.

So, here are three things that we think will help set you apart from your competitors and make sure your events calendar and the champagne flutes are full to the brim until 2020.

Optimise your website

Shout about what you do! Make sure your website clearly demonstrates your offering when it comes to putting on events, and don’t forget to highlight just why your hotel is the perfect place to host a business meeting, wedding or sports awards dinner.

Visitors to your website should be able to easily find information such as details about the size and types of events you can cater for, images and reviews of previous events you’ve recently hosted, the services you can provide as well as your availability and a ‘contact us’ form.

Make use of events management software

Implementing an efficient and easy-to-use events management system is an absolute no brainer these days – we all know that organising and hosting an event right down to the most minute detail can be a mammoth task, so why not utilise the modern technology available to help you get it just right (and remember those details for you!).

Avondata’s Events Management Software is one such option. Integrating seamlessly with your hotel’s PMS and Epos, the software helps you plan bookings, create customised templates and packages for quotes and invoices, allows you to keep all information in one place and provides you with a workflow with automatic reminders.

Keep in touch

Finally, one thing that is often forgotten is the follow up. After the memorable event you’ve organised has happened, make sure you check in with your attendees a few days later to find out about their experience at your venue. Did they have a wonderful time? Were their needs catered for? Could anything have been improved?

Not only is this a great way to gain some useful feedback to act upon where necessary, but it also ensures your visitors will think of you again for their next event. And let’s not forget, it also gives you the opportunity to get those all-important positive testimonials from them to use on your website and social channels in the future.

There’s a lot that goes in to pulling off a second-to-none event, but we think these few pointers will set you off in the right direction. To find out more about how our Events Management Software could help you, please head to our website.