Latest news and updates

Updates from Avondata and the hospitality technology sector

And the winner is… The Forest Side!

We’re thrilled to announce the winner of our June competition to find the best hotel website from across the UK – congratulations to The Forest Side Hotel!

Located near Grasmere, in the Lake District, The Forest Side’s simple and elegant website perfectly captures the essence of the beautiful gothic mansion and its breath-taking surroundings.

We’d like to say a massive thank you to all the wonderful hotels with great websites who entered – it was lovely to see such a range of styles and ideas.

What has The Forest Side done that makes its website work so well?

Here are three key reasons:

Great pictures

The website hosts a selection of high quality images that flawlessly encapsulate the blend of style, luxury and stunning natural beauty that The Forest Site offers all visitors. When it comes to hotel marketing, a compelling picture really is worth a thousand words. The images on The Forest Side’s website do all the talking necessary and remove the need for large bodies of text which can quickly lose people.

Integrated with all social channels

The links to their other social channels are located clearly in the top right-hand corner of the homepage. This makes it easy for guests to engage directly with all avenues of the hotel’s online presence and easily access any inspirational and interesting content they share. This is important in building a loyal following and marketing itself to past guests and potential guests. Social media channels allow businesses like hotels to really communicate their personalities in a more fun, informal setting.

User friendly design

A simple attractive homepage and clear, concise menu to reach the relevant pages makes the website welcoming and easy to navigate. It’s very important to consider the layout and the key pieces of information your website needs to display to avoid clutter or missing out key sections. Many websites try to be too clever and fall into the trap of becoming so overcomplicated people simply give up and go elsewhere. Websites lose a huge proportion of customers with every click through or page loading delay – research has shown that even a two-second delay can result in conversions falling by 60 per cent. So, make it easy for guests to book online in as few clicks as possible, with clear call to action buttons. An ‘About Us’ section is a wonderful way of adding some context and personality to the website.

Avon Data’s hotel management software can help support the functions of your website as well as boosting guest engagement. To find out more or make sure you are getting the most out of Hotel Executive, get in touch!