We’re thrilled to announce we’re now working with fast growing boutique hotel and pub company Stay Original.
Founded in 2011, Stay Original runs The Swan in Wedmore and The White Hart in Somerton, Somerset, and Timbrell’s Yard in Bradford-on-Avon, Wiltshire. It recently acquired The King’s Arms in Dorchester, Dorset, and is about to embark on an ambitious refurbishment of the beautiful historic coaching inn, with its 35 bedrooms, before it reopens next year. A fifth acquisition is also in the pipeline.
The company, set up by Rob Greacen, James Brooke-Webb and Pat Gill, was previously known as The Draco Pub Company but rebranded over the summer to Stay Original.
The new name reflects the company’s mission to take on beautiful historic coaching inns and restore them to their former glory, with each building maintaining its unique identity.
We spoke to the head of IT, Camille Greacen, about the company’s ambitions and why they chose Hotel Executive.
She said: “We look to buy beautiful old buildings, that are essentially run down and neglected but are in happening places and we put a bit of love and care into them and bring in a team of people to run them really well.
“When we were choosing our PMS provider we were in the process of acquiring the Kings Arms and needed a more sophisticated software solution for the larger room component.
“We have all these lovely rooms but we felt we could improve our revenue streams if we were able to review and vary our rates more efficiently.
“Our previous system was good but the rate management side was very time consuming because any changes or special offers or promotions had to be input manually for every room type. The dynamic pricing model and the derived rates on Hotel Executive are powerful features which enable us to make one change that ripples across the whole system. It takes seconds and saves us a massive amount of time.
“We wanted the same level of support as our old system but with the functionality that allowed us to manage our rates more easily.
“The process of switching from our previous system was very smooth and our team has found the system intuitive and easy to use.
“It now takes seconds to do things rather than an hour and I have remote access to manage each of the hotels at the click of a button through HE Remote.”
If you want to find out more about how Hotel Executive could help you, please get in touch.