Effective and friendly communications with guests is key to developing profitable long-term relationships. People want that personal touch. They want to feel you are going that extra mile for them.
So, to help you stay in touch with your guests before and after their visit we’ve launched our new guest engagement module within our property management system (PMS), Hotel Executive.
Our guest engagement feature automatically sends up to four expertly designed, branded emails during and after the booking process to ensure you maximise up-selling and marketing opportunities with all visitors.
The guest engagement module has been developed in response to growing customer demand as direct marketing becomes ever more vital.
Super easy to use, it can be tailored to specific criteria whether that is the timing of the emails, their style or content, so each message can be targeted and personalised.
The first message is a confirmation email which can be customised to check all the specific details of an individuals’ booking i.e. breakfast included, a dinner booking, flowers on arrival and more.
A second email is set to send a couple of days ahead of your guest’s arrival. Presented as a helpful welcoming email, this is a great opportunity to up-sell additional services such as a dinner reservation or spa treatment, highlight any special offers or discounts and provide information about nearby sights and activities.
A third email will automatically go out after check-out asking for feedback. This can include links to TripAdvisor if you choose.
Finally, the system can be set up to send a ‘bring back’ email some time later offering the guest special incentive to rebook such as a discount offer.
The system saves hotel staff a lot of time in remembering to write and send emails manually.
The guest engagement software is available now and hotels can place their order immediately or request a free demo.
To find out more about the guest engagement software, get in touch.