UK visitor numbers from Asia have more than doubled year on year with visits from Malaysian tourists up by 230 per cent, figures from Expedia revealed.
The huge influx of Asian tourists was largely driven by visitors from Malaysia, Japan, Hong Kong, South Korea, Singapore and Thailand.
Arrivals from all six of these markets have noticeably increased with visitors from Thailand up 180 per cent and Japan by 155 per cent, the latest statistics for October to December 2015 showed.
By comparison, visitor numbers from the US have increased 20 per cent while hotel reservations from New Zealand have also seen a significant rise of 90 per cent.
Scottish hotels enjoyed a successful end to 2015 with package growth in Edinburgh and Glasgow up nearly 30 per cent and 40 per cent respectively.
But Aberdeen saw the strongest growth with hotel bookings increasing by around 70 per cent compared with the same period in 2014. Aberdeen had struggled earlier in the year due to economic difficulties the city faced.
The figures suggest the Rugby World Cup provided an added boost in host cities such as Newcastle, where bookings were up 50 per cent and Exeter, where they were up 40 per cent.
Sarah Cade, Managing Director of Avon Data, said: “Hotels should pay attention to this huge growth in Asian tourism and look at ways to improve their offering for Asian visitors if they are to capitalise on this surge in Britain’s popularity.
“Asian tourists expect top quality customer service and efficiency. Our hotel management software, Hotel Executive, will support the smooth running of any hotel so staff can provide guests, from Asia or anywhere else, with an unforgettable experience.”